As a developer I spend a lot of time thinking about names, categories, and relationships. And as a product person, I also spend a lot of time trying to look at products from the perspective of someone who (unlike me) isn’t steeped in technology, or intimately familiar with every detail of the thing I’m working on. These things are related: if you want a non-technical person to understand and engage with your product, they need to be able to relate to it in the context of their lives. So in order to reach a non-technical audience, product designers must be able to describe their product in terms of something from everyday life.
Most of the internet — well, the product-designing, software-developing internet, anyway — has linked to Zach Holman’s latest blog post about Google+, Twitter lists, and the self-organization that Zach calls “shit work”. In a nutshell: Google+ and Twitter offer you the freedom to subdivide your social circle (or, in Twitter’s case, your circle of friends, major pop stars, minor famous television personalities…) into arbitrary, named groups:
The idea behind Twitter Lists was that users would carefully cultivate lists on Twitter of different accounts they’re following (or not following). These could be divided into lists like Family, Friends, Coworkers, People I Find Mildly Attractive, People To Murder, People I Find Mildly Attractive And Want To Murder, and so on.
People do spend a lot of time thinking about their relationships to other people, and implicitly categorizing them.
James is definitely a friend.
Nah, Ben’s more of an acquaintance.
Oh, I know John because we worked at Metromix.
I went to college with Justin.
So on paper, Lists and Circles should be amazingly successful. They’re simple, easy to understand, and most importantly they give you — the user — the ability to define your own social space, on your own terms. You can drag James into the ‘Friends’ circle, or add John to an ‘Ex-Coworkers’ list. You’re in control.
So why is it no one uses Lists? Why are Circles the most annoying part of Google+ for non-technical users? I think it’s because for most people, actually having to describe these intuitive relationships is tiresome, and doesn’t really accomplish anything.
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